Buying Behaviour of Customers Towards Smartphone’S

EasyChair Preprint 2726

Abstract

Smartphone’s are one of the trending social media in these days. It’s became as part of the life as become handicapped without this. Smartphone is playing a major role that which has put back our television, Radio FM, watch, etc. In this technology and competitive era. This study will be more essential designed for Mobility companies that their sales &profit’s will be based on customer requirement and perceptions. All the consumers use Smartphone to make their life easier and to adopt the digitalized world by connecting internet with the whole world. Features/attributes that considered by customers while buying Smartphone’s are/such as brand image, functional/features and apps, battery usage, operating system, resolution of camera, pixels, storage capacity, durability& compatibility, price. These also include different brands like ex-china phones.

Keyphrases: Customer, Smartphone, features/attributes, perception

@booklet{EasyChair:2726,
  author    = {B. Ismail Zabiullah and B. Eswar Sai and B. Amarendra},
  title     = {Buying Behaviour of Customers Towards Smartphone’S},
  howpublished = {EasyChair Preprint 2726},
  year      = {EasyChair, 2020}}