Development Strategy of The Virgin Coconut Oil Industry and Coconut Farmers Partnership System in Padang Pariaman Regency

EasyChair Preprint 2239

Abstract

Coconut is a superior commodity in Padang Pariaman Regency, which is spread in almost all districts. The area of the plantation of coconut is 40755 ha, with the level of productivity of 1,363 tons/ha are cultivated by 97094 farming families. The purpose of this study is to formulate a VCO industry development strategy and a partnership system for coconut farmers in Padang Pariaman area, that designed with a system approach through the integration of the coconut farming sub-system and coconut processing sub-system to maximize the profits from the coconut farming business and ensure the fulfillment of capacity VCO production. Determination of the VCO industry development strategy using SWOT analysis techniques. The strategy that can develop is a growth strategy through horizontal integration, namely establishing a partnership between the VCO industry and coconut farmers as suppliers of raw materials to ensure smooth production. The coconut farmer's partnership was designed through a systems approach using the Interpretive Structural Modeling method. The purpose of the partnership system is to increase mutual trust and mutual benefit between industry and coconut farmers and the consistency of farmers in planting coconuts supported by local government regulations on partnerships and the availability of funds.

Keyphrases: ISM, SWOT, partnership

@booklet{EasyChair:2239,
  author    = {Meilizar and Ridha Luthvina and Nurike Oktavia and Putranesia},
  title     = {Development Strategy of The Virgin Coconut Oil Industry and Coconut Farmers Partnership System in Padang Pariaman Regency},
  howpublished = {EasyChair Preprint 2239},
  year      = {EasyChair, 2019}}