Impact of Competitive Strategy on Big Data Analytics Adoption: The Construction of a Research Framework

EasyChair Preprint 2909

Abstract

Recent advancements in big data analytics have invoked tremendous attention from both academics and industries. Many researchers refer that the adoption and application of big data analytics could lead to performance impact to organizations, and therefore further affect organizational adoption intention of this technology. However, few researches study the association between business strategy and big data analytics adoption. Furthermore, the role of firms’ core competences such as supply chain competence has seldom been addressed in the adoption considerations of big data analytics. In this research, a research framework was developed for assessing the impact of business strategy on big data analytics adoption and the effect of supply chain competence in the linkage. Possible applications and extensions of the research framework are then discussed.

Keyphrases: Big Data Analytics, Business Strategy, core competence, information processing view, supply chain competence, technology adoption

@booklet{EasyChair:2909,
  author    = {Wilson Weng},
  title     = {Impact of Competitive Strategy on Big Data Analytics Adoption: The Construction of a Research Framework},
  howpublished = {EasyChair Preprint 2909},
  year      = {EasyChair, 2020}}