The Market Segmentation & Targeting

EasyChair Preprint 8724

Abstract

Concurrently Customers have a wide range of needs and desire around the world, and there is sterner business competition between them. So, for business satisfaction and market gains, exact market segmentation is simply essential. Through critical analysis of relevant ideas and a few real-world examples, this paper represents specifically different methods of market segmentation. Many bases or factors, such as geographic segmentation, demographic segmentation, psychographic segmentation, behavioural segmentation, and others, can be used to divide markets into consumer markets and industrial markets. On the basis of those factors, a company can segment the market that it can best serve and get profitable.

Keyphrases: Market surveys, market research, market segmentation, segment

@booklet{EasyChair:8724,
  author    = {Shivam Chikara and Sandeep Kumar Mogha},
  title     = {The Market Segmentation & Targeting},
  howpublished = {EasyChair Preprint 8724},
  year      = {EasyChair, 2022}}