Social Media and Political Communication

EasyChair Preprint 14254

Abstract

In the digital age, social media has revolutionized the landscape of political communication, fundamentally altering how politicians, political organizations, and the public interact and engage. This abstract explores the multifaceted role of social media in political discourse, emphasizing its impact on political campaigning, public opinion formation, and democratic participation. By examining the historical evolution of political communication, this study delves into the strategies employed by political campaigns on platforms like Twitter, Facebook, and Instagram, highlighting the importance of targeted advertising and data analytics. The concept of framing is scrutinized, revealing how different political ideologies manipulate messaging to shape public perception. Furthermore, the abstract addresses the challenges and controversies surrounding misinformation, political polarization, and the ethical implications of social media use in politics. Through global perspectives, the study compares the role of social media in various political contexts, illustrating its influence on international political events. The analysis also considers the impact of influencers and online communities in driving political movements and grassroots activism. As emerging technologies continue to evolve, this study anticipates future trends in social media and political communication, offering recommendations for enhancing the effectiveness and integrity of digital political discourse. This comprehensive examination underscores the transformative power of social media in modern politics, reflecting on its potential to both democratize information and pose significant challenges to democratic processes.

Keyphrases: Data Analytics, Digital Campaigning, Micro-targeting, political communication, social media

@booklet{EasyChair:14254,
  author    = {Samon Daniel and Godwin Olaoye},
  title     = {Social Media and Political Communication},
  howpublished = {EasyChair Preprint 14254},
  year      = {EasyChair, 2024}}