Download PDFOpen PDF in browserWhy patients prefer allopathy and ayurvedic therapy in India?EasyChair Preprint 18948 pages•Date: November 8, 2019AbstractThe purpose of this research article was to identify the reasons of choosing/preferring Allopathy and Ayurvedic therapy in India. The primary data were collected by using structured questionnaire, with sample of 1018 consumers. The findings revealed that 72.88% of the consumers preferred Allopathic medicines in comparison with Ayurvedic (27.11%). Gender wise males preferred Allopathy medication while female prefer ayurvedic medication. Age wise 61% of the respondents who prefers allopathic system belongs to 21-40yrs age group while only 22% of respondents who belong to this Age group prefers Ayurvedic as medication therapy. Survey also reveals that post graduated customers prefer Ayurvedic as a medication therapy. Customer Prefer Allopathy Therapy because of convenient to hectic Lifestyle and Easily availability of allopathy medicine Customer Prefer Ayurvedic Therapy because of its cheap price followed by no side effect on human body and inclusion of natural ingredients in ayurvedic medicine. Keyphrases: Allopathy therapy, Ayurvedic therapy, Medicines
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