Impact of Digitalization, Big Data Analytics, and Artificial Intelligence on Business Transformation in It Companies: Literature Review and Conceptual Framework

EasyChair Preprint 10693

Abstract

More data is available now than ever, thanks to the broad adoption of digital technologies that have revolutionized businesses. Analytics for large datasets and AI have become indispensable to make sense of this deluge of information and help businesses operate optimally. This study looks at how digitalization, big data analytics, and artificial intelligence have affected the business transformation of IT firms. Although the usefulness of big data analytics is widely acknowledged, putting a price on it is a complicated and ever-changing endeavor. Other artificial intelligence (AI) technologies, like machine learning and blockchain, may also improve crisis management, adaptability, and judgment. However, a thorough familiarity with these technologies is necessary for their application. To understand how digitalization, big data analytics, and AI have affected the development of IT companies and their productivity, creativity, and profitability, this research seeks to examine these factors.

Keyphrases: Artificial Intelligence, BigData, Business Transformation, Digitalization, IT companies, decision making

@booklet{EasyChair:10693,
  author    = {Amit Joshi and Aivars Spilbergs and Elīna Miķelsone},
  title     = {Impact of Digitalization, Big Data Analytics, and Artificial Intelligence on Business Transformation in It Companies: Literature Review and Conceptual Framework},
  howpublished = {EasyChair Preprint 10693},
  year      = {EasyChair, 2023}}