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Cross-Cultural Communication Challenges in Global Trading

EasyChair Preprint no. 13427

10 pagesDate: May 23, 2024


Cross-cultural communication plays a pivotal role in the success of global trading endeavors, yet it presents significant challenges that can impact business outcomes. This abstract explores the complexities and implications of cross-cultural communication in the context of international trade. The research delves into the diverse cultural backgrounds of trading partners, examining how differences in language, customs, values, and communication styles can create barriers and misunderstandings.


The study investigates common challenges such as language barriers, non-verbal communication differences, cultural etiquette variations, and negotiation tactics influenced by cultural norms. It also explores the impact of cultural diversity on decision-making processes, conflict resolution strategies, and relationship building in global trade environments.


Through a comprehensive analysis of case studies and scholarly literature, this research aims to highlight best practices and strategies for overcoming cross-cultural communication challenges in global trading. By understanding and addressing these challenges effectively, businesses can enhance their intercultural competence, strengthen international partnerships, and achieve sustainable success in the global marketplace.

Keyphrases: achieve, global, Marketplace, strengthen, Sustainable

BibTeX entry
BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:
  author = {Joseph Oluwaseyi},
  title = {Cross-Cultural Communication Challenges in Global Trading},
  howpublished = {EasyChair Preprint no. 13427},

  year = {EasyChair, 2024}}
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