Hospital Choice in Cardio Heathl Care in Vietnam

EasyChair Preprint 6569

Abstract

This study examines the factors affecting hospital choice decisions of 440 patients in Tam Duc hospital in Vietnam and attempts to determine their importance level. Determination of these variables is critical for focusing management efforts on these critical areas and developing successful marketing strategies to maintain and grow hospital patient bases in the future. Our findings highlight the importance of service performance as well as the quality of expertise, cost of treatment and effectiveness of medical examination and treatment in informing such choices. Vietnamese health care managers may utilize these results to get a better understanding of how patients make cardiac health care facility selections and to create marketing strategies that will help them promote their facilities more successfully.

Keyphrases: Choice factors, Hospital choice, customer behavior

@booklet{EasyChair:6569,
  author    = {Le Kieu Oanh Dao and Duy Khanh Nguyen and Quynh Nga Duong and Doan Trang Do},
  title     = {Hospital Choice in Cardio Heathl Care in Vietnam},
  howpublished = {EasyChair Preprint 6569},
  year      = {EasyChair, 2021}}