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Author
:
Louati Fatma
Publications
The Effect of Product Innovativeness on Online Consumer Engagement Through the Mediating Role of Intrinsic Motivation and Ewom.
Louati Fatma
,
Drira Fatma
and
Damak Mouna
EasyChair Preprint 11712
Keyphrases
Electronic word-of-mouth.
,
intrinsic motivation
,
online engagement
,
Product innovativenes
.
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