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Author
:
Geraldo Matos
Publications
The Effects of Loneliness on Consumers’ Attitudes Towards Brands’ Social Media Strategies
Ruby Saine
,
Geraldo Matos
and
Miao Zhao
EasyChair Preprint 2400
Keyphrases
brand strategies
,
connectedness
,
Consumer attitudes
,
Loneliness
,
Social Media Strategy
.
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