Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement

EasyChair Preprint 9367, version history

Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt

Version	Date	Pages	Version notes
1	November 25, 2022	16
2	December 4, 2022	16	The previous version included some errors in the affiliations and in the references.
3	December 12, 2022	16	The Workshop's editor asked us to fix some issues in the paper (capitalize all major words in titles)

Keyphrases: Chatbots, Consumer brand engagement, Gamification, hedonic value, utilitarian value

BibTeX entry

BibTeX does not have the right entry for preprints. This is a hack for producing the correct reference:

@booklet{EasyChair:9367,
  author    = {Susana C. Silva and Roberta De Cicco and Maria Levi and Maik Hammerschmidt},
  title     = {Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement},
  howpublished = {EasyChair Preprint 9367},
  year      = {EasyChair, 2022}}