The Development of Augmented Reality (AR) to Present Tourist Information of Ban Tharua Nawa District Nakhonphanom Province.

Abstract: This study aimed 1.)to Design and development Applications Technology of Augmented Reality (AR) to Present Tourist Information of Ban Tharua. Nawa district, Nakhonphanom province. 2.)to study satisfaction of the user. The sample group used in this research is A total of 100 Thai tourists and foreigners visiting Ban ThaRuea community Ban Tharua. Nawa district, Nakhonphanom province. Means of accidental sampling. The research instrument consists of 1 questionnaire (Thai and English). Assess the satisfaction of augmented reality technology (AR) topresent the source data. Tourism of Ban Tharua. Nawa district, Nakhonphanom province. The findings revealed that Experts assess the suitability of the application Have an opinion about the appropriateness of the content of Augmented Reality Technology (AR) to present the tourist information of Ban ThaRuea community At a very good level ( x= 4.6, S.D. = 0.6 ) When considering each item, it is found that all 4 items are suitable at a high level as well. The program is easily accessible( x= 4.6, S.D. = 0.6 ) The program is stable. ( x = 4.7, S.D. = 0.7 ) The format of the program is easy to use. ( x = 4.5, S.D. = 0.7) The images and sounds are interesting. ( x= 4.6, S.D. = 0.7 )The satisfaction with Augmented Reality Technology (AR) to present information on tourist attractions in Ban ThaRuea community in all 3 items, consisting of content, Design Application side The overall is the a high level.( x= 4.5, S.D. = 0.5 )