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user-generated content
Publications
Persuasive Nature of UGC in Sharing Economy: Evidence for Entrepreneurship in POST COVID 19
Eli Aznab
and
Mohamad Akbarnia
EasyChair Preprint 7722
A Woke Approach to User-Generated Content: How Product Involvement and Gender Influence What We Post
Kemal Cem Soylemez
EasyChair Preprint 7376
Promoting Brand Involvement through User Generated Content: Structured Abstract
Nomita Gupta
and
Hemendra Gupta
EasyChair Preprint 5389
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