While Tesla transformed the automotive industry with its electric vehicles, Netflix shifted from renting out DVDs to providing streaming services. To prosper in the digital age, businesses must leverage digital technologies such as artificial intelligence and machine learning to enhance the effectiveness and efficiency of their marketing strategy. These insights emphasize how crucial it is to stay ahead of the curve by consistently creating new things and adjusting to the rapidly changing digital environment. A significant focus of the conference will be why businesses should embrace innovations to navigate constant disruptions caused by technological innovations. The conference will focus on current research, interactions with thought leaders, challenges and problems firms face, and advances in theory and research methodology. It aspires to generate creative answers for the challenges faced by marketers. Authors submitting manuscripts for the conference are encouraged to focus on research problems that address global challenges and issues that marketers in emerging and developed economies encounter in various markets and industries. The research inquiries should be centered on issues and challenges marketers face and significantly influence marketing academia, marketing managers, and society.Papers addressing diverse issues and marketers' challenges with interdisciplinary theories and newer and robust methodologies, innovative strategies, and multidisciplinary approaches are encouraged. Therefore, research work must inculcate real-time issues and embrace theoretical underpinnings with rigor and relevance, creating a meaningful impact on the advancement of societies worldwide.The conference will be held at MICA, Ahmedabad, India. Ahmedabad is a heritage city in India with a blend of industries and academic communities, vibrant colors, and rich diversity in culture and population. We invite academicians, research scholars, and industry practitioners to submit their research papers or abstracts to ICMC 2025, bringing the confluence of ideas and intellectual exchange of thoughts to discuss 'disruptions and innovations in marketing in the digital age.' Thus, this would be the ideal setup for marketing scholars and practitioners to share their issues in these areas and co-create new knowledge with the academic community to better societies and foster a tangible impact worldwide.

Submission Guidelines

Full Papers and Manuscript

1. Full paper submissions should be at most 12, 1.5-spaced pages or 6,000 words, including all the appendices and references, whichever is less (Times New Roman, 12 font size, 1-inch margins).

2. Please do not enter the author's details in the submission. A separate file should contain all the authors' information, including name, affiliation, email address, phone numbers, and corresponding author. This is important as each submission will go through the blind review process. Ensure that all the details are accurate and appropriate and with the approvals of all the authors and consent. There should be no spelling mistakes in the authors' details.

3. Please ensure that you submit the paper only in one track.

4. Only submit one paper in one track.

5. Only submit one paper in one track.

Structured Abstracts

1. The structured abstract should be, at most, three pages, 1.5 spaced pages including all the appendices and references, Times New Roman, 12 font size, and 1-inch margins.

2. The structured abstract should be, at most, three pages, 1.5 spaced pages including all the appendices and references, Times New Roman, 12 font size, and 1-inch margins.

Special Session/Panel Proposal

1. Special sessions or panel proposals should have a 50-word profile of all the speakers: one page explaining the session and the panel and another page illustrating the content of each speaker.

2. Connect with the conference chairs for these sessions and proposals, as they must be of premier global quality and align with the conference themes and the audience. The MICA conference team would be happy and welcome thoughts and ideas for the panels, special sessions, and workshops that would benefit the audience. They could learn, contribute, and co-create new knowledge with seamless experiences.

Conference Proceedings

1. Papers, structured abstracts, special sessions, and panels would be published in the edited book as the form of conference proceedings.

2. The abstract would be 500 words

3. Full Papers would be 6000 words

4. 1.5 spacing

5. 1-inch margins

6. 12 font size, Time New Roman

7. This submission will not allow extra words as publishers have strict policies on each word.

8. Authors' details with copywrite form have to be submitted for this submission by the corresponding author.

9. If any authors have yet to register for the conference, their submission will not be part of this conference proceedings.

10. All the details the authors provide are the corresponding author's responsibility.

List of Topics

•  Consumer Behavior in the Digital Context
•  Digital Marketing Strategies
•  Marketing Analytics
•  Marketing Communication and Advertising
• AI with newer technology
•  Branding in the digital age
•  B2B Marketing and Supply Chain Management in the New Age of Digitization
•  Marketing with Augmented Reality, Mixed Reality, Augmented Reality, Extended Reality and Metaverse
•  Marketing and Sustainability
•  Omni Channels and Retailing
•  Services Marketing

Committees

Program Committee

• Prof. Jacqueline Kilsheimer Eastman - Florida Gulf Coast University, USA
• Prof. Ian Phau - Curtin University, Australia
• Prof. Liem Viet Ngo -  University of New South Wales, Australia
• Prof. Renana Peres -  Hebrew University, Israel
• Prof. Giampaolo Vigilia -  University of Portsmouth, UK
• Prof. Neel Das - Appalachian State University, USA
• Prof. Mujde Yuksel - Suffolk University, USA
• Prof. Githa Heggde - MICA, Ahmedabad, India
• Prof. Russell Belk - Schulich Business School, Canada
• Prof. David Aaker - University of California, Berkeley's Haas School of Business, USA
• Prof. Altaf Merchant - Milgard School of Business, University of Washington, USA
• Prof. Rajan Varadarajan - Texas A&M University, USA
• Prof. Rajat Panwar - Oregon State University
• Prof. Jochen Wirtz - National University of Singapore, Singapore
• Prof. Steve D’Alessandro - Edith Cowan University, Australia

Organizing committee

• Varsha Jain - AGK Chair Professor of Marketing
• Amit Karamchandani - Assistant Professor

Invited Speakers

• Prof. Jacqueline Kilsheimer Eastman - Florida Gulf Coast University, USA
• Prof. Ian Phau - Curtin University, Australia
• Prof. Liem Viet Ngo -  University of New South Wales, Australia
• Prof. Renana Peres -  Hebrew University, Israel
• Prof. Giampaolo Vigilia -  University of Portsmouth, UK
• Prof. Neel Das - Appalachian State University, USA
• Prof. Mujde Yuksel - Suffolk University, USA
• Prof. Githa Heggde - MICA, Ahmedabad, India
• Prof. Russell Belk - Schulich Business School, Canada
• Prof. David Aaker - University of California, Berkeley's Haas School of Business, USA
• Prof. Altaf Merchant - Milgard School of Business, University of Washington, USA
• Prof. Rajan Varadarajan - Texas A&M University, USA
• Prof. Rajat Panwar - Oregon State University
• Prof. Jochen Wirtz - National University of Singapore, Singapore
• Prof. Steve D’Alessandro - Edith Cowan University, Australia

Publication

ICMC 2025 proceedings will be published in 

• Australasian Marketing Journal, Sage Publications
• Psychology and Marketing (P&M), Wiley
• Asia Pacific Journal of Marketing and Logistics (APJML), Emerald Publishing
• Publishing Partner - Macmillan Publishers
• Global Business and Organizational Excellence, Wiley

Venue

MICA Shela, Ahmedabad - 380 058, Gujarat, India

Contact

All questions about submissions should be emailed to icmc@micamail.in