![]() | DMC 2024: Digital Marketing Colloquium 2024: Exploring Artificial Intelligence, Metaverse and Web3 Bournemouth University Bournemouth, UK, March 19-20, 2024 |
Conference website | http://www.bournemouth.ac.uk/digital-marketing-colloquium-2024 |
Submission link | https://easychair.org/conferences/?conf=dmc2024 |
Abstract registration deadline | January 31, 2024 |
Submission deadline | January 31, 2024 |
Rapid technological developments revolutionise marketing globally. The concepts of Artificial Intelligence (AI), Metaverse and Web3 have gained significant traction to reengineer business practices and ecosystems. Marketing and consumer research are affected substantially by these technological advancements. Aspects of well-being, identity crises, data protection, creative rights, benefits and challenges of decentralisation and unethical marketing practices - are some of the recent academic discussions and debates.
This colloquium will bring together leading researchers and practitioners to discuss and visualise the future of strategic and operational marketing. Both technology advancements and marketing developments will be explored, cocreating future innovations for collaboration and solutions. The aim is to draw in forward-thinking research on crucial subjects that have an impact on consumers, businesses, and society as a whole. Participants will be encouraged to stimulate fresh perspectives and explore uncharted territories.
We welcome abstracts for presentations, posters and workshop proposals that examine cutting-edge substantive issues at the intersection of marketing, technology, business, psychology and design. Issues on human-computer-interaction, the metaverse, web3 and AI will be examined, with the view to creating bridges for the future of digital marketing theory, education and practice.
Submission Guidelines
All papers must be original and not simultaneously submitted to another journal or conference. The following submissions are welcomed:
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Abstract submissions should not exceed 300 words and should include a summary of the research problem, objectives, methodology, and findings.
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Poster submissions format is suitable for descriptions of smaller studies, project outlines, or work-in-progress. Your poster should include title of your project, all authors at the top of the poster; a brief introduction, purpose and/or objectives; methodological details; conclusions, and references (presented in a logical and clear sequence); explanations for each graph, picture, and table. Size and template: the maximum poster size is 44” x 44” (112cm x 112cm). View the DMC2024 Poster template should be used to prepare your submission. Please remember, the most successful posters are graphically rich presentations of your research that highlight and summarise the main points.
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Workshop submissions are meant to gather a number of people to work interactively on an emerging topic and exchange ideas. Such sessions are intended to help people attending the colloquium organise a related scientific meeting on a specific topic or instruct on a specific practice. Approved workshops and tutorials will be announced as part of a colloquium programme. If you want to organise a workshop, please submit a 2-page maximum proposal covering:
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A brief description of the workshop, outlining format, goals, topic and expected outcomes;
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A proposed schedule;
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The names, affiliations, and email addresses of the organisers (if more than one person is organising, please indicate the primary contact).
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List of Topics
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- Digital business process reengineering
- Digital consumption, behaviour, attitudes, and decision-making
- Digital ecosystems: strategies and operations
- Digital Twins
- Virtual Real Estate
- Enhanced social web3, virtual and hybrid interactions
- AI in Business and Industry
- Predictive analytics
- Machine Learning and Algorithms
- AI Supply chain optimisation
- AI based Customer Relationship Management
- Virtual experiences
- Designing immersive and illusive experience in the Metaverse and Web3
- Interactive and engaging user experiences
- Gamification and serious gaming
- Business models and opportunities
- Future of Work
- Education, training and adaptive learning
- Creativity and design in AI
- Blockchains and smart contracts, cryptocurrencies, NFTs
- Digital Identity: opportunities and challenges
- CyberSecurity and customer experience
- Wearable technology
- Human-robot interaction
- Robotics and Automation design
- Robot based services
- Chatbots and virtual assistants
- Autonomous vehicles and drones
- Environment, climate, energy optimization and sustainability
- Ethical, legal and social implications
- Health and wellbeing
Organising Committee
- Elvira Bolat
- Dimitrios Buhalis
- Kaouther Kooli
- Samreen Ashraf
- Daisy Fang
- Samreen Ashraf
- Miguel Moital
- Ediz Akcay
Venue
The conference will be held in Bournemouth University, Bournemouth, Dorset, UK
Contact
All questions about submissions should be emailed to dmc24@bournemouth.ac.uk